The guidebook series expanded initially in Asia, with the India guidebook
Wednesday, August 5, 2009
The guidebook series expanded initially in Asia, with the India guidebook, first published in 1981.In the 1990s the company expanded into Europe and North America. The company currently publishes about 500 titles. In addition to books on most countries in the world, it publishes a range of specialised thematic guidebooks. The current Lonely Planet range also includes hardback photography books, food guides, city guides, travelogues, diaries and calendars, language guides, walking guides and more specialised guides (eg. a guide on Volunteer travel or a National Park guide).
Over the years its target audience has expanded from budget-conscious backpackers to include more mainstream and affluent travellers.