Lonely Planet's first book, Across Asia on the Cheap,[4] was written and published by Englishman Tony Wheeler  

Wednesday, August 5, 2009

















































Lonely Planet's first book, Across Asia on the Cheap, was written and published by Englishman Tony Wheeler, a former engineer at Chrysler Corp and the University of Warwick and London Business School graduate, and his wife Maureen Wheeler in Sydney in 1973, following a lengthy trip from Turkey, through Iran, Afghanistan and Pakistan, to India or Nepal. The popularity of the overland route declined when Iran's borders closed in 1979. Written with strong opinions, it sold well enough in Australia that it allowed the couple to expand it into South-East Asia on a Shoestring (nicknamed the 'Yellow Bible'), which remains one of the company's biggest sellers.[citation needed]
Lonely Planet's first books catered to young people from Australia and Europe (mainly the UK) undertaking the overland hippie trail between Australia and Europe, via South-East Asia, the Indian subcontinent and the Middle East. This was becoming something of a rite of passage for young travellers, especially Australians and New Zealanders, who spent months (or years) on the journey.
Tourist facilities were limited in most of the countries en route, and low-budget tourism was rare.






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